MoPub Launches A ?Buy It Now? Private Marketplace For Mobile Advertisers

MoPub Private Marketplace screenshotMoPub, an ad serving startup for smartphone apps, is announcing a new way for its publishers to offer their inventory to advertisers ? a private marketplace limited to select publishers and advertisers. Basically, the market creates a more direct relationship, where publishers get more control and predictable pricing, while advertisers get early access. Advertisers will get first look a publisher's inventory ? MoPub compares the marketplace to a eBay's Buy It Now model, where buyers can skip the auction process and just purchase an item at a set price (in this case, an ad impression). They also get access to special data like demographics, geography, and in-app purchase history.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/BnhQu2VuolU/

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Use Facebook to Throw a Party Without Making Everyone Hate You [User Manual]

BBQ season is about to unleash its smokey, greasy, beer-y vibes all over you. Are you ready for a summer of meat and day drinking? Good—but first, here's how to get everyone together online without offending anyone. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/1PDvFUEX88o/throw-a-party-on-facebook-without-making-everyone-hate-you

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Give Dad the Gift of Sound with SMS Audio Sync by 50 Wireless Headphones

Seems like everybody in the music industry has their own headphone brand now, and SMS Audio and 50 Cent have teamed up for his brand.  The line has earbuds and wireless or wired over-ear headphones, and 50 Cent’s line has a difference.  For every domestic sale of headphones from the SMS Audio website, a donation [...]

Source: http://the-gadgeteer.com/2012/05/25/sms-audio-sync-by-50-wireless-headphones/

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X Prize adopts NASA guidelines for protecting lunar heritage sites, Buzz Aldrin punch averted

X Prize adopts NASA guidelines for protecting lunar heritage sites

NASA hopes that one small step by Google's Lunar X Prize will eventually lead to a giant leap in protecting historical sites on the moon. The X Prize Foundation announced that it will adopt guidelines released by the space agency last year to help preserve lunar heritage sites. The move comes at a crucial time as a new space race increases the possibility of an imminent moon landing, according to NASA. Google's Lunar X Prize alone currently has 26 contestants worldwide vying to land a robot on the lunar surface by 2015. NASA stressed that their recommendations aren't law and "do not represent mandatory U.S. or international requirements." Examples include approach and landing guidelines to minimize disturbance, contamination and degradation of Apollo mission sites. That certainly sounds more reasonable than, say, plopping some dude in a spacesuit at a lunar outpost to shoot trespassers with a plasma shotgun while yelling, "Get off my property!" In the meantime, feel free to mosey on over to the PR after the break.

Continue reading X Prize adopts NASA guidelines for protecting lunar heritage sites, Buzz Aldrin punch averted

X Prize adopts NASA guidelines for protecting lunar heritage sites, Buzz Aldrin punch averted originally appeared on Engadget on Fri, 25 May 2012 00:19:00 EDT. Please see our terms for use of feeds.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/X4N-eRlFFS8/

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Siri Spotted Within OS X Mountain Lion Code

Tech website 9to5 Mac has discovered that Apple’s latest OS X Mountain Lion operating system, has references to Apple’s Siri personal assistant within its code. Siri is Apple’s voice activated and controlled personal assistant that made an appearance on the latest iPhone 4S smartphone. Allowing users to ask Siri question regards direction or ask her [...]

Source: http://feedproxy.google.com/~r/geeky-gadgets/~3/qK7qn-inIgk/

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Acer Iconia Tab A510/A511 not shipping due to faulty hardware

Well, there goes one affordable alternative for all of you who have been looking for a NVIDIA Tegra-3 quad-core tablet. You had better keep shopping. Acer?s Iconia Tab A510 and the A511 are no longer shipping due to a faulty component that causes freezing in the devices. Even Amazon now lists them as ?under review? [...]

Source: http://feedproxy.google.com/~r/geeky-gadgets/~3/tQ9c-0KvxnE/

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Stay Off Your Boss's Radar With This Stealth-Inspired Desk [Furniture]

Some days you want your boss to be aware of all the great work you're doing. But other days you just want to slip beneath the radar, do what you gotta do, and get home. And we assume that's exacly what David Hsu's angled stealth desk is for. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/vuX5-6DQHz8/stay-off-your-bosss-radar-with-this-stealth+inspired-desk

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How Earth Got Its Oxygen [Science]

If you're currently living on our pale blue dot, you should thank it for becoming inhabitable for us human folk. Specifically, you should look down and thank its mantle because scientists are saying that Earth's cooler mantle allowed it to develop oxygen. You know, that thing we breathe to live. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/7C-fpDOA5QI/how-earth-got-its-oxygen

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